Pledge Against Negative Campaign Advertising

Date last updated 10:16 am Mar 6th, 2007

PEDGE AGAINST NEGATIVE CAMPAIGN ADVERTISING

As a candidate for public office, I pledge to refrain from negative political advertising in connection with my campaign.

Advertisements will be considered “negative” if they violate the core values of compassion, honesty, responsibility, fairness and respect. Advertisements will be considered:

Compassionless, if they foster hatred and rancor

Dishonest, if they base their messages on lies or subtle deceptions and half truths

Irresponsible, if they degrade the tenor of public discourse and heighten cynicism about the electoral process

Unfair, if they use emotive spins to attack an opposing candidate’s personal characteristics

Disrespectful, if they refuse to treat the opposing candidate as a worthy citizen and individual

The term “advertisement” shall include any communication intended to reach potential voters through the public media, including but not limited to: print media, such as newspaper or other periodical; outdoor advertising, such as billboards and other signs; radio, television, telephone, facsimile or computer; and written communication such as flyers delivered by hand or through the mail.

Dates: February 14th, 2007 by Denise Kowal, City Commission Candidate, District 2